December 11, 2025

This webinar helps organizations respond effectively to media opportunities, prepare for interviews or requests, and create clear, mission-aligned messaging under tight timelines. It provides practical tools that can be applied immediately, including templates for vetting media requests and drafting key messages.

Resources

Other resources

  • The Shaping Perspectives, Bridging Divides Toolkit provides communications best practices and messaging that articulate the value of immigration to local communities and the benefit of settlement and integration services in unlocking that value.
  • The We’re Better Together campaign, led by the Canadian Council for Refugees, aims to highlight positive stories about immigrants and refugees and build an inclusive Canada. Their Message Guide helps create and share messaging that supports newcomers.

About the speaker

Sochi Azuh

Sochi is a communications strategist, storytelling coach, and host of the Lead with Storytelling podcast. He helps mission-driven leaders craft compelling, human-centred narratives that inspire connection, clarity, and change. With over a decade of experience in branding, communications, and facilitation, Sochi works at the intersection of purpose, audience, and voice. He currently serves as the Communications Specialist at the Saint John Newcomers Centre in Saint John, NB.